Cougar Scent - New Cologne Attracts Older Women on the Prowl
By Editor | February 19, 2008
A new cologne for men has been scientifically designed to attract older women in search of a younger man. The cologne, developed by Austin-based ScentMark Industries Inc., was four years in the making and could hit stores as early as this spring.
If you are not familiar with a “cougar” in the urban slang sense of the word, it could be defined as a woman on the prowl for a younger man. Perhaps you saw the recent release of Cougar Club, a comedy about younger men devoted to older women. Or maybe you’ve encountered a slang definition of “cougar” on a news website like MSN.
But now there is a new development in the world of cougars, and it’s a product designed to help men attract them in the “wild.”
Cougar Scent for Men is a new cologne that, according to the manufacturer, has been scientifically designed to help younger men attract older women — particularly those women who are on the proactive “prowl” for younger men.
According to Marlon Williams, a senior product developer with ScentMark Industries, Cougar Scent was created over a four-year period with extensive testing at each stage of development.
“The hardest part,” said Williams, “was getting volunteers. We needed certain types of women to help us with product testing … women who were on the lookout for younger men specifically. Cougars, if you will. But we found out that a lot of women who fit that description don’t want to admit to it. So the entire first year was spent rounding up volunteers.”
After Williams and team had recruited enough volunteers, the testing began. From start to finish, the trials consisted of 73 rounds of scent testing with dozens of variations of the cologne.
“Some of the controls tested well initially, but did not last long,” Williams explained. “For example, I recall that batch 47 appealed to 93% of the women upon first whiff, but they lost interest in the scent after a few minutes. We needed something that would attract them right away and hold their interest as well. It took a lot of trial and error, but we finally got it.”
For obvious reasons, Williams would not disclose the full ingredients found within Cougar Scent for Men, but he did say they are environmentally safe and FDA-approved. He also hinted at a few of the ingredients:
“Believe it or not, allspice tested extremely well, so there’s a little of that in there. We also use a liquid extract from the stamen of carnations and a few other flowers.”
Slogan Contest
ScentMark Industries has announced a slogan contest for Cougar Scent for Men. The winning slogan will be featured in a series of television commercials beginning April 2007. If you would like to suggest a slogan, please use the “Comments” box below. Be sure to include your name so ScentMark Industries can tie the slogan back to you.
Current slogans in the running include:
- Cougar Scent for Men … Bringing the Prowl to Your Doorstep
- Cougar Scent for Men … Because Older is Almost Always Better
Topics: Austin News |
February 20th, 2008 at 4:05 pm
Cougar Scent for Men: make it a Harold and Maude moment
April 26th, 2008 at 6:36 pm
Warning: Not responsible for ripped clothes or bite marks.